December 5, 2006
QVC Gourmet Holiday Show—Sold Out!

January 23, 2007
QVC Gourmet Holiday Show—Sold Out!

March 23, 2007
QVC Gourmet Holiday Show—Sold Out!

February 15, 2008
Interview with Donny Deutsch on
CNBC’s “The Big Idea”

(click to download the video)
1.8 MB 15.4 MB

or go to CNBC Website

December 7, 2007
mlive.com review
“Holiday Gifts: Great American Pretzel Company, Howell, MI”
(click to read the article)

January 24, 2007
Story on WDIV website
“Local Company Enjoying Sweet Taste of Success”
(click to read story)

November 7, 2007
Hungry Magazine
“A few of my favorite things”
(click to read the article—scroll to bottom of the article for review of "American Gems" )

January 24, 2007
Story on WDIV Detroit
(click to watch video in Windows Media Player)

June 4, 2007
Fox 2 News
“Made in Michigan”
(click to watch the video)

February 2, 2007
Article in the Ann Arbor News,
Livingston Community News

May 29, 2007
Article in the Livingston County Press
“Couple Puts New Twist on Pretzels”

February 2007
Article in the Livingston County Press

April 21, 2007
Interview on Startup Nation
“A New Twist on Entreprenuership”

February 2007
Interview on WHMI 93.5

April 17, 2007
Interview with Warren Pierce
on WJR 760 AM

In his 17 years as a UPS driver, John Ruf has delivered thousands of gourmet food baskets and gift boxes to the customers along his route. An entrepreneur at heart, he knew that he could create a product that would appeal to both chocolate and snack lovers alike. After a brief period in sales with a confectionery company, John was ready to forge his own path and create a uniquely delicious gourmet treat focusing on the captivating combination of salty and sweet. Hence, the chocolate covered pretzel and The Great American Pretzel Company®. But he and his wife Kathy didn’t stop there. They’ve kicked it up a notch by adding delectable toppings to many of their milk, dark and white chocolate covered pretzels and most of their offerings are hand-dipped. Admittedly, their pretzels don’t have a long shelf life because they never use additives or preservatives, only the finest and freshest ingredients. Besides, its virtually impossible to keep these pretzels around for too long. They just taste too darn good. Guaranteed!